Banz Group
Personal Branding
104 hours
Project: The Fire Within – A Unique Personal Identity
Role: Branding Designer / Concept Creator
Tools Used: Canva, Illustrator, Figma (or any tools you used)
Project Type: Personal Branding & Identity Design
Project Overview
This project represents my personal brand the visual, emotional, and strategic identity that defines me as a Creative Designer. The concept, The Fire Within, reflects the passion, dedication, and spark that fuels my design journey. It’s more than just a logo or color scheme.it’s a story of purpose, growth, and confidence.
Objective
To develop a personal brand identity that:
Reflects my values: Simplicity, Sophistication, Passion
Sets a unique and recognizable design tone
Can be used across my website, CV, social media, and client communications
Key Elements in the Branding
Logo Design: Custom typography with a flame-inspired accent
Tagline: Where Simplicity Meets Sophistication
Color Palette: Warm tones (sunset orange, deep charcoal, soft cream) representing creativity, boldness, and calmness
Typography: Clean, modern sans-serif for clarity and elegance
Moodboard: A collection of visual inspirations that drive my design style
Brand Applications: Website layout, resume, portfolio visuals, social banners, and signature
Design Highlights
The flame icon symbolizes inner drive and inspiration
Minimalist layout keeps the focus on content and creativity
Every brand asset maintains visual consistency and storytelling impact
Result
This project shaped how I present myself as a designer. It gave my work direction, identity, and emotional depth. Clients and collaborators easily recognize my style and it connects with them on a personal level. It’s not just a brand, it’s my design DNA